How EOS Reinvented Chap Stick

For years, the lip balm market had it’s winners and few dared jump into the game, until EOS decided to throw their hat in the race, and become a winner. Lip balm was often more of a medical ingredient, usually located in the pharmaceutical section of a store, and the packaging often had words like “active ingredient”. It was boring, even with fun flavor options like cherry and mint, but 7 years ago that changed.

Little orbs in fun colors began showing up at stores everywhere. They took over major impulse buy sections at major retailers like Ulta, Walmart,  Target and racked (http://www.racked.com/2014/10/31/7571165/eos-lip-balm). Magazines like Allure and Cosmo began discussing these little orbs and had nothing but positive things to say. People loved the fun colors, new shape, and most of all the amazing flavors that include honeydew and grapefruit.

Suddenly EOS lip balm products were found all over beauty and fashion magazines, they were even seen being used by the rich and famous. EOS has been tightlipped about their marketing strategy and how they were able to take over the chap stick market so quickly and effectively, but now they have decided to let everyone in on how they made such a strategic marketing move.

They began as a $250 million company that has skyrocketed to the second best-selling lip balm company in the United States, only out paced by Burt’s Bees. As a very small start-up company they put all their attention on creating the product and distributing it, leaving little free money for marketing. Their first point in creating EOS was to rethink the typical tube. The colorful orb shape manages to engage all five senses. It has soft round packaging that is comfortable to hold, bright colors to engage they eyes, delightful smells that everyone enjoys, wonderful taste when the tongue meets the lips, and the satisfying clicking sound it makes when it is closed.

EOS is a prime example of a company that had a great vision and was able to jump into a market that wasn’t looking for new competitors. They aimed their product at just women and did something a little different and were able to outsell the majority of their competitors. For more detailed information on the company and their selling strategy, check out this article at FastCompany.

EOS Facebook: https://www.facebook.com/eos/

David Osio Grows his Charity Initiatives on a Global Scale

For over 20 years, financial counsel guru, David Osio has collaborated with many philanthropic organizations whose efforts enhance people, culture as well as art in the communities where he grows his businesses. Other than establishing a successful financial empire, Osio continues to increase his philanthropic support to nonprofits on a global scale. Serving as an Orchestra Board’s member for a couple of years, allowed Osio to make a difference in the Miami Symphony Orchestra (MISO). He has commended the MISO for remaining operational for many years and carrying on with its mission of bettering people.

Osio has been a consistent donor and a supporter of a global foundation known as The Children’s Orthopedic Foundation. He has served as a sponsor of the annual EPK events orchestrated by the foundation. Osio believes that every donation towards children’s medical research counts. He is optimistic that people will one day realize the importance of financing causes that seeks to address the challenges that chronically ill kids face.

Global recognitions and awards

Osio has scooped several international awards due to his unconditional support to numerous nonprofits and charitable programs. He has awarded constant donations to the UMA Foundation, the Fundana Foundation, and the Wayuu Taya Foundation. The Miami-located Saludarte Foundation of Art has been a major beneficiary of Osio’s generous grants.

David Osio: the astute investor

David Osio has been offering financial advice to a select group of clients’ since1993 when he incepted the Venezuela-based Davos Financial Group. At the top of Davos leadership, Osio has driven the firm’s profitability, enabling him to position numerous independent and certified firms in strategic cities worldwide such as Miami, Panama, Geneva, and New York. Osio has utilized his ability to create each of the firms as a financial boutique delivering personalized services that suit each customer’s demands and expectations to transform Davos group into a successful company.

Osio’s career path

Immediately after earning his degree in 1981, Osio became the CEO of OPED Enterprise – his duty was to supervise the export program. The LETCO COMMERCIAL COMPANIES recognized his contributions in the trading world and hired him as an executive officer in charge of developing marketing plans for numerous industrial products in the U.S. In 1984, Osio joined MGO law firm in Caracas- He was in charge of institutional clients including Consolidated Bank and Ferro Corporation. He held various executive positions in the Miami’s banking sector before founding his firm (Davos Group) back in 1993.

Learn more: http://www.businesswire.com/news/home/20120418006942/en/Recognition-Select-Group-Venezuelans-David-Os%C3%ADo-Receives

Party Planning Tips to Follow

Planning a formal event can be a great way to celebrate a special occasion, host your friends and family, or bring members of an organization together. While hosting a formal event can be a lot of fun, it can also be very expensive and stressful to plan. Fortunately, there are several tips that can be followed to ensure your event stays on budget and goes as smoothly as possible.

When you are planning an event, the first tip to follow is to bring on a co-host. A co-host will be able to help you a number of different ways. First, the co-host will be able to handle a portion of the long checklist of items that need to be accomplished. Second, they can help to split the cost of every item that goes into the event.

Another tip to planning a successful event is to plan ahead as much as possible. The earlier you start the party planning process, the better off you will be. For starters, many vendors will offer a discount if it means that they have an event or weekend locked up far in advance. You will also have a greater selection of vendors to choose from and will have time to fix any issues that arise during the party planning process. This could help you to save a lot of money and stress.

When you are looking to plan an event in New York City, it would be a good idea to working with an event planning company in NYC. Event planners in NYC provide a number of different services and advantages that can take the stress out of your event and even save you money. One event planning firm that has plenty of experience in the city is Twenty Three Layers. Twenty Three Layers has hosted and planned dozens of major events all of the city, which have ranged to large formal affairs to small hip parties. The company has a long track record of delivering an excellent product and service while staying on track.

Find them in NY!

How the Kabbalah Centre Is Bringing Change to the World, One Person at a Time

For many years humanity has been searching for answers to life’s questions, the most important being how to live a happy and fulfilled life. Kabbalah, a universal wisdom, has provided many people with practical tools for achieving joy, happiness, and fulfillment. The principles of Kabbalistic wisdom can be studied by anyone, regardless of their spiritual path.

 

The Kabbalah Centre International, formed in 1922 by Rev Yehuda Ashlag, is the primary disseminator of the wisdom of the Kabbalah. It is a non-profit organization based in Los Angeles, with branches in 40 cities and a formidable online presence. It provides courses based on the Zohar, which is the foundational text of Kabbalistic wisdom.The wisdom dates back to ancient biblical times.

The Kabbalah Centre has a qualified, multi-talented staff of teachers tasked with the responsibility of passing on the teachings of the Kabbalah. The students learn that the Light of the Creator wants every created being to enjoy complete goodness and fulfillment. They receive spiritual tools that they can use to improve their own lives.

 

The teachings of the Kabbalah have changed many lives. The volunteer program, Team Kabbalah is comprised of former students who want to give back to the society. The students, having had their lives transformed, are motivated to go out into the world to pass the on the Kabbalah message. The combination of skills, talent, and passion that these volunteers have has enabled them to run outreach programs, run study courses at the various centers, and organize events at the Kabbalah Centre.

 

Rabbi Philip Berg was the man behind the Kabbalah’s increased popularity in the late 20th century. He simplified the teachings of the Kabbalah and made them more relevant to modern life. It is during this time that celebrities like Madonna began to study the teachings. Together with Berg, they set up an orphanage in Malawi where the children learned about the Kabbalah.

 

Given the success and popularity of the Kabbalah and its teachings, it is clear that this movement has had an impact on many people. The Kabbalah is changing our world, one person at a time.

http://www.kabbalah.info/ for more about Kabbalah

Being Blind To Attacks

People are becoming more aware of their online reputation and are taking a lot of steps to manage it. However, not all attacks to reputation could be seen. For one thing, there are many sites where people post reviews about a certain individual or company. As a result, people are going to read the reviews and it is going to influence what they think about the person or the company. This is why it is important for one to be able to provide the positive reviews in order to replace the negative reviews. The most important thing is to be able to catch all attacks.

Experts from onlinereputationreviews.com suggests catching all attacks is actually impossible for the person. This is where tools comes in. With the right tools, he will be able to detect all of the mentions of his brand. Therefore, he will know where his brand stands when it comes to the public perspective. He is also able to catch any negative mentions of the brand. Therefore, it is important for him to be ready to act on each mention as it depends on the nature. Not all negative mentions are worth responding to. For one thing, there are trolls that are around to just irritate people. This is why it is important for the person to exercise discernment when it comes to responding to reviews.

These tools that track brand mentions are also effective because this allows business owners to find out some of their strengths and weaknesses. At that point they could then work to not only maximize their strengths but to also get rid of their weaknesses so that they could provide customers the ideal experience. Customers will not only be happy about the product and services that they are getting from the company, they will also develop even greater trust in the company as a whole.

 

Brian Bonar is the Proud Owner of Highest Honor from the Professional Networking Community

Life has so many special occasions brought by special individuals who have the interests of society at heart. A lot of people get honors for different efforts and programs that attract admiration from the society. One of these people is Brian Bonar who recently received a honorary award from Cambridge University. He was named in the Cambridge’s Who’s Who as the Executive of the Year in Finance. The award is one of the most coveted, and individuals who get it do not take it lightly.

The award is a symbol of brilliance, professionalism, determination and compassion. It reveals those who have the society’s respect. Given its prestigious nature, individuals who are listed for the honor must meet set certain standards. The individual’s track record in a particular field is closely scrutinized. His or her character must be questioned. The person’s relationship with the family and broader community is considered. Besides these qualities, individuals considered for the award should also meet additonal qualifications academically and professionally.

After the vigorous exercise geared towards finding facts about the shortlisted candidates, Brian Bonar finally emerged the winner. Bonar’s vast experience spanning 30 years gave him an upper hand. His educational achievements also made him the prime candidate for the award.

Talking about the CEO of the Year, Brian Bonar has been in the management role for over two decades. He is the CEO of Daldara Financial Corporation, a company that provides comprehensive financial insurance, benefits and outsourcing services in the whole country. The company has enjoyed profound leadership of Brian Bonar for ten years. Through his leadership, the company has built a name for itself as a leading financial service provider with thousands of clients from every part of the nation.

Bonar is responsible for a large number of employees. He ensures that they carry out their duties diligently and professionally. Apart from Daldara Financial Corporation, Bonar is the managing director of Smart-Tek Automated Services. He is also the president of Allegiant Professional Business Service. He is an affiliate of American Finance Association, an organization that plays a crucial role in America’s economy.

Brian Bonar’s blossoming financial career started three decades ago. He graduated from James Watt Technical College before enrolling for his Master Degree in Mechanical Engineering in Stafford University. During the initial stages of his career, Brian worked for IBM as a procurement officer.

He started his entrepreneurship journey by forming a company known as Bezier Systems. Bonar systemically climbed the entrepreneurship ladder to become one of the most respected CEOs in the country. He is a financial specialist whose legacy will remain on for many years. Individuals like him are significant for a society to grow economically and politically.