In September this year, Chris Burch foreshadowed future tech fashion trends. He is not naive to the fact that the synthesis of technology and fashion is already happening. According to him, fashion designers are always excited at the thought of creating something that delivers, a possibility they see with the help of technology. He argued that the integration of technology into fashion results in the highest standards of innovation and functionality.
In his article, Chris provides various instances where a combination of technology and fashion can bring positive change. He gave an example of how wearing glasses has experienced little acceptance until things started to change recently. The idea of Google Glass might be intriguing from the point of view of a computer geek. However, the problem lies in the stigma associated with wearing them. For some, the average person’s cost is astronomical. This brings us to yet another issue; a person may want a technology that doesn’t necessitate wearing glasses.
Chris explained how Diane Von Furstenberg, a top designer rescued the situation. During fashion shows, her models wore them on the catwalk. Fashion shows are an incredible way of waking people up to the latest trends and designs. As such, for people to accept the Google Glass technology something similar can be done to generate such an effect. This is just one way through which fashion can be used to make a given technology popular. Fashion benefits from technology, and vice versa.
About Chris Burch
A serial entrepreneur, Christopher Burch possesses a diverse business background in a wide array of industries including technology, fashion, and real estate. He kicked off his career while he was still an undergraduate student at Ithaca College. Together with his brother Bob, they invested $2000 in establishing Eagles Eye Apparel. While in their hands, the business grew to a net worth of $165 million before they sold it to Swire Group.
Chris Burch rose to become one of the first entrepreneurs to invest in Internet Capital Group. He engaged the ability to find the catena between innovation and implementation which helped him to accomplish incredible success. His intuitive understanding of consumer behavior, experience in the utilization of superior sourcing experience, as well as channels to direct consumers have contributed to his success. During his almost 40 year career as an entrepreneur and investor, Chris has participated in the establishment and rise of more than 50 companies. His long track record brings out a man able to connect innovation and impact others.
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