The luxury lingerie brand, Honey Birdette, has recently revealed it will take on a new plan for expansion that takes in both physical locations and those found in the digital world. Established in Australia, Honey Birdette has taken different approaches to expanding into new regions of the world, such as a focus on physical stores in the U.K. and on Online platforms in North America; both areas of growth have proven successful for executives at Honey Birdette and will see the brand grow in the coming years.
Physical stores are making a return for many luxury brands and Honey Birdette is no different, with the opening of three physical stores in 2016 across the U.K. proving so successful that the company plans to take its number of U.K. based stores to an impressive 40. Bringing the Honey Birdette brand to a series of U.K. cities may seem like a major area of growth, but this luxury lingerie brand will develop a range of options including a dedicated North American digital sales platform that will make the shopping experience more enjoyable for U.S. based customers. The number of Online sales in the U.S. has become increasingly important for Honey Birdette as the brand has seen Online sales growth reaching 374 percent across the nation in 2016.
Using the latest technology has proven to be a successful option for Honey Birdette, a luxury brand at the forefront of the use of social media platforms across the board for marketing purposes. The brand is active across platforms such as Instagram and Facebook that are proven to attract new customers at regular periods.
Physical interaction is a major part of the success of Honey Birdette as the brand has developed its physical locations to appear like the home to regular events led by a team of sales associates with knowledge of the brand and an unrivaled sense of fun.