After receiving a degree in Advertising and Communications, he started work at Standard Ogilvy & Mather in 1982. Around eight years later, he went on to become a Copywriter and Creative Director at DM9. Gama also worked in other places as well before leaving in 1999 to start Neogama. He added another agency to his own in 2002, but finally retook his original name in 2016.
In addition to his regular line of work, Gama also exhibits a musical side – in 2014, he began a project – called VIOLAB – which supports the top Brazilian musicians, especially those in acoustic guitar.
Gama has won many awards over time from the hard work he put into Neogama, including being elected to different respectable titles.