In an interview made by Allure, Sunday Riley explains why she created her skin care products. After trying different products, she became frustrated with not improving her skin and she did not know exactly what was in the products. She stated, “There’s a disdain and lack of trust about products.” Sunday Riley is a cosmetic chemist and product formulator, therefore created Sunday Riley her line of skin care products with all natural ingredients. The natural elements and the effectiveness of the skin care products make it costly. She uses ingredients have been used for many years and are effective at reducing pores, decreasing wrinkles and spots. They are great at improving radiance, softness, and elasticity. $100 is a priceless amount when compared to other skin care products that do not do what they claim. Sunday Riley is effective. She said, “We’re selling something that works.”
Riley was hesitant to put her name on her products but changed her mind about it since she knew she create valuable products that she can attest to. Riley is careful with the ingredients she uses in her products. Retinol is found in green and yellow vegetables, egg yolk, and fish liver oil, it is natural yet when it is used it on the skin it can have side effects like stinging, redness, and excessive skin dryness. Sunday Riley ensures there is sufficient amount in her product to improve the skin and not make it worse. The Luna Sleeping Night Oil contains retinol.
Riley recommends her products to her family and friends because she knows they are effective and safe due to the natural factors. They let her know which one is effective and which one needs to go back to the lab to improve. Riley mentioned that she did not have enough funds for advertising because it is costly, instead she used social media to spread the word about her products. She used social influences and made it made a big impact.
Some of Riley’s best sellers are Sunday Riley C.E.O. Protect + Repair Moisturizer and Martian Mattifying Melting Water-Gel Toner.