Beauty is every individual consideration regardless of gender. Mainly beauty products range from hair, body, shaving oil and creams to lip balms. They are all essential to curb the skin dryness and enhance beauty. Concentrating on lip balm, it’s essential in keeping the lips moist, and soft while enhancing the individual looks. One of the companies booming in the congested lip balm industry is the pastel-colored, through its outstanding EOS lip balm. Its unique consumer-oriented characteristics have outshined legend lip balm producers with the inclusion of outpaces chapsticks and Burt’s Bees.
The lip balm is rich in vitamin E, soothing shea butter and jojoba oils which relieve chapped lips while enhancing beauty. Its competitive strengths which have seen its increase in every beauty shops shelves have been attributed to its;
- Influencer and age bracket oriented marketing, targeting style-conscious 25 -40 years’ old women.
- Introduction of different flavors which include honeydew and raspberry.
- Round and colorful packaging structure which makes it’s attractive and recognizable in the market.
- 95% organic nature and petrolatum free, which adds to its natural feeling.
This has increased its demand an exponential rise in sales which are vowed to stand at 20 billion in the year 2020. This has seen its trending in social media, and it’s part of celebrities makeup accessories choice. Some of the celebrities associated with it include Kim Kardashian and Miley Cyrus. To enhance the sale of EOS lip balm they partnered with Keds to produce an EOS matching shoe which accelerated its sales and market coverage.
Sanjiv Mehra, co-founder of the EOA have talked to the press aligning the seven years, one of a kind growth, to their extensive innovative researches and partnerships. Jonathan teller and Craig Dubinsky are the core partners involved in incubating, innovating and launching of a market moving EOA lip balm products. Other products produced by this company includes shaving cream and hand and body lotions. Has almost monopolized its sale to more than a million lip balm sale per week.