Culmination of Life Experience and Studies Carves Out a Path for Dan Bethelmy-Rada at L’Oreal

Dan Bethelmy-Rada is the youngest to be ever appointed to the DMI General Manager position. He is the Global Brand President in the L’Oreal Professional Products Division. He has 15 years of experience serving with L’Oreal Paris and Garnier brands. He honed his skills at training candidates to fill top positions in leading companies worldwide. The younger marketer is known for advocating for inclusivity in the workplace. He leveraged great leadership skills to make the Matrix brand successful.

Born in Venezuela, Dan Bethelmy-Rada has traveled around the world and he has learned that no matter where you are in the world, there is no singular universal standard for “beautiful”. He has been passionate about photography since he was a young child. He takes pleasure in finding beauty in undervalued as well as underestimated places as well as subjects.

Dan Bethelmy-Rada was privileged to participate in AFS-USA program, an opportunity which opened his eyes to many possibilities in the world of international relations. He realized he can make a career out of the industry when he enrolled for international business at the Sorbonne University in Paris. He joined L’Oreal right after finishing his MBA from ESSEC Business School. The culmination of his life experience, as well as studies, carved out a path for him with L’Oreal.

There is nothing like a “typical day” for Dan Bethelmy-Rada. What he does daily varies with the day. His daily to-do list varies from creating as well as editing digital and social media, developing products as well as drafting service creation preparing business models as well as drafting growth strategies.

Photography helps the leading marketer to bring ideas to life. He finds inspiration in photos as well as art exhibitions. He likes to put his ideas into photography and give life to his concepts through photographs. He even loves using photographs to communicate.

The marketer he is particularly excited about the increasing use of social media as a go-to-marketing strategy. Marketers are keen to see what the future of marketing holds in the age of social media and Instagram. One thing which makes Dan Bethelmy-Rada productive is the work-life balance.

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