One of the latest rumors going around is the idea that there will soon be another streaming service on the market. Walmart is apparently going to throw its hat in what is already a crowded ring in hopes of taking their slice of the streaming content pie.
It should be noted that this claim has not been accompanied by any official statement from the company. As such, there is no way to verify these rumors. But if the rumors are true, Walmarts new service will seek to undercut the competition by offering services for less than eight dollars a month. This part of the story is not hard to believe because it fits perfectly with Walmart’s business model.
The current giants of the online streaming industry have been accused of shutting out middle America. It is often claimed that their programming is intended mainly for people of an erudite and intellectual sort, while offering nothing for the average middle class American to enjoy. Walmart, by comparison, has gotten rich by marketing mainly to the middle class. As such, you can bet that they will try to appeal to a more middle class conservative demographic. Certainly, this would seem like their best chance at making a place for themselves.
One fact that casts some doubt upon the veracity of this story is the fact that Walmart already owns an online streaming service called Vudu. The rumors that we are hearing could simply end up being nothing more than a reboot for Vudu.
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