Culmination of Life Experience and Studies Carves Out a Path for Dan Bethelmy-Rada at L’Oreal

Dan Bethelmy-Rada is the youngest to be ever appointed to the DMI General Manager position. He is the Global Brand President in the L’Oreal Professional Products Division. He has 15 years of experience serving with L’Oreal Paris and Garnier brands. He honed his skills at training candidates to fill top positions in leading companies worldwide. The younger marketer is known for advocating for inclusivity in the workplace. He leveraged great leadership skills to make the Matrix brand successful.

Born in Venezuela, Dan Bethelmy-Rada has traveled around the world and he has learned that no matter where you are in the world, there is no singular universal standard for “beautiful”. He has been passionate about photography since he was a young child. He takes pleasure in finding beauty in undervalued as well as underestimated places as well as subjects.

Dan Bethelmy-Rada was privileged to participate in AFS-USA program, an opportunity which opened his eyes to many possibilities in the world of international relations. He realized he can make a career out of the industry when he enrolled for international business at the Sorbonne University in Paris. He joined L’Oreal right after finishing his MBA from ESSEC Business School. The culmination of his life experience, as well as studies, carved out a path for him with L’Oreal.

There is nothing like a “typical day” for Dan Bethelmy-Rada. What he does daily varies with the day. His daily to-do list varies from creating as well as editing digital and social media, developing products as well as drafting service creation preparing business models as well as drafting growth strategies.

Photography helps the leading marketer to bring ideas to life. He finds inspiration in photos as well as art exhibitions. He likes to put his ideas into photography and give life to his concepts through photographs. He even loves using photographs to communicate.

The marketer he is particularly excited about the increasing use of social media as a go-to-marketing strategy. Marketers are keen to see what the future of marketing holds in the age of social media and Instagram. One thing which makes Dan Bethelmy-Rada productive is the work-life balance.

Jeunesse Global: Randy and Wendy

The need for quality beauty and personal products has made Jeunesse Global a household name. Most people involved in the company’s incredible outreach however, have never taken time to get to know the company’s founders.


Randy Ray and Wendy Lewis are individuals who understand what dreaming is all about. Randy Ray is the grandson of sharecroppers. He was raised in an environment where scarcity and worry were a fact of life. His dream as a child was to become successful. This included the ability to see the world. Wendy Lewis’s dream was to develop into a person who could spot talent, and direct that talent where it was needed most.


Randy and Wendy met through extraordinary circumstances. Their combined vision created the Jeunesse Global company. Its foundation is built upon doing business that is beneficial for people, as well as, the enhancement of the natural environment. Randy and Wendy have a continuing vision for innovation that stretches into many sectors. These include economic, industrial, social, and educational realms.


The Jeunesse Global model is built from the sensibility and life experience of two loving entrepreneurs who understand the needs of common people. It comes out of the desire and dreams of individuals who have experienced what it is like to fathom living without opportunity. Yet, this understanding includes an unwavering desire to create opportunities for people that exceed experience. Randy and Wendy’s combined talents are exactly what make Jeunesse Global a conduit for human growth and expansion.


Cosmetic product innovations and earning opportunities are the basis of Randy and Wendy’s entrepreneurial enterprises. The results of dreaming big are witnessed in their company’s success. It is also evident in the success of all affiliates who share in their dream. It is absolutely possible for greatness and success to emerge from lowly beginnings. Ray and Wendy remember what humble beginnings can do to inspire the human spirit. Jeunesse Global represents what is possible when people dream big and work hard.