Lori Senecal is an avid risk-taker with skills to match. Her outstanding work saw her get named as one of 2017’s most creative media marketing personalities by the Fast Company. Speaking soon after receiving the prestigious advertising award, Lori made it absolutely clear that to her creativity is her behavior as opposed to it being a talent. Her accolades also include her being named as the MVP in the world of advertising in 2014. Here’s a recap of an article by GC Report that seeks to explain the reasons behind her appointment as the new Global CEO of the globally acclaimed marketing firm, Crispin Porter & Bogusky.
Lori Senecal was fortunate to grow up in a household filled with successful people. The successes of her siblings played a pivotal role in helping her strive for her dreams. Lori’s always had a Midas touch. Every venture and company she’s worked with went on to become an instant success story. Part of her winning recipe lies in that she’s a woman who values her staff and colleagues above all else. She has a unique way of always bringing out the best in all the employees working with her. It came as no surprise that she transformed the marketing firm, kbs+ to be the best company to work for women while serving as the CEO.
Here’s a link to a video interview featuring Lori Senecal.
Companies She’s Served
Lori’s responsible for starting the adult-marketing firm, TAG Ideation in 2003. TAG Ideation gained traction quickly thanks to Lori’s broad expertise in data analytics and handling multinational accounts. She went on to replicate the successful growth models in other reputable marketing firms like Nestle, Coca-Cola, Weight Watcher, Applebee, Nabisco, Molson, InBev, and at Xbox. Senecal served as the CMO of DDB Worldwide Communications from 2005 to 2008.
Senecal moved up the industry, as was soon appointed the CEO and President of MDC Partner Network in New York. Under her tenure, MDC’s landed hundreds of new clients and the profit margins went through the roof. Her ingenious strategies helped CP+B to land a lucrative deal totaling $450M in 2015. CP+B scooped the Creativity Innovators recognition by the Advertising Age firm, soon after.
Honored to be included with these amazing women https://t.co/X83vgxWmx8
— Lori Senecal (@digitalori) December 5, 2017