Cosmetic empire goddess, Doe Deere, was recently highlighted in an article by Inspirey blog. In the article she did a question and answer about Lime Crime’s history as well as her path to success and how she worked to make her company a success. The article was very interesting and I found Doe Deere totally down to Earth as she freely shared information and made her case for why it is important to follow your dreams.
Doe Deere founded Lime Crime in 2008 and the company started out small, but then skyrocketed to success. Her company is an excellent example of how hard work and drive can launch a startup into a global company if the owner has true passion for their work. Lime Crime actually started out as a fashion company. Doe Deere has designed and created her very own clothing line. She has been doing this since she was a young girl. She vividly remembers creating clothing and styling makeup for she and her young friends when she was very young to play a game.
She also has always designed her own cosmetics since she was small. At the time she initially registered the domain name for Lime Crime she was enrolled in a fashion institute with the goal of designing her own line of clothing and eventually opening a store. Doe Deere says that she came up with Lime Crime because she has always been passionate about fairy tales and cosmetics. She loved the way Lime Crime rolled off of her tongue and chose it because in fairy tales she read as a child she enjoyed the way that words seemed to rhyme for seemingly no reason at all. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
When Lime Crime was founded in 2008 it was a simple, small store that she hosted on eBay. She received a variety of referrals that helped her business grow. She began to receive orders after only one year. In just a few years the company was incredibly profitable and soon it saw the need to expand and develop an employee base. The company soon kept expanding to become a global entity. At that point, she developed a new website.
Lime Crime initially offered a small collection of eyeshadows, lipsticks, highlighters and a few cosmetics. Doe Deere grew the line gradually, always utilizing creative methods to her products. Today, the company offers everything from bronzers, to hair colors, while still maintaining its large line of signature lipsticks that have become the most popular Lime Crime product. The lipsticks range from everything from bright red to dark purples.
Doe Deere also grew Lime Crime by doing a series of video tutorials and posting them online. The videos featured Doe Deere sharing her tips on expertly crafting your cosmetics and your overall look. She was featured with her trademark bright hair and bold, bright colors that she is still known for to this day. The videos were wildly successful and attracted a great deal of new customers to purchase Lime Crime products.