Fabletics is an American retailing website co-founded by Katie Hudson. The company has grown into a million dollar business, despite being established just a few years ago. It is a challenge to open up an online retail shop with the existence of Amazon, which currently owns 20% of the entire online retail industry, but Fabletics managed to get around this issue by working together with Amazon, wherein they allow the retail giant to sell their merchandise. In exchange, Fabletics will be getting the profit and they will be giving a small percentage to Amazon.
Another reason how Fabletics manages to survive despite strong competition with other brands is because of their membership mechanic. What happens is that shoppers who happen to stumble on their website needs to become a member in order for them to purchase a product. Some are upgrading their membership status to VIP, which would allow them to get more privileges including sales and freebies. Fabletics has become so successful that they are already opening physical stores across the United States, but still, the majority of their customers are shopping online through their website. Fabletics wanted to deliver excellent customer service, especially to their loyal customers, which is why they are requiring new comers to register and become a member first, so that they can know them better.
The physical stores that Fabletics opened managed to retain customers because of reverse showrooming. This method has been dreaded upon by retailed because customers would go inside the store and search for the clothes that they wanted, and once they found out the price, they would leave the store and look for a cheaper alternative. It is a different story with Fabletics. Because most of the people visiting their physical stores are already members, people working at their physical stores already know what the customer wanted, based on their digital preferences. The physical stores also restock items based on the preferences of the customers who are always visiting the site. 30%-50% of those who go inside Fabletics stores are already members, and most of them are making a purchase. 25% of those going inside Fabletics stores are becoming members, after finding out the perks and benefits of being one.
Fabletics has revolutionized the online retail industry, and it is expected that they will be bringing in more changes in the years to come. Meanwhile, the heads behind Fabletics are excited to develop some innovation for the company, hoping that it will gain support from the public.
Whitney Wolfe is a daughter of a famous property manager based in lake salt city in Utah, USA. She has enjoyed a very quiet childhood while she was young under the care and protection of her mother. She used to love education decided to join Southern Methodist University which is located in Dallas, Texas to advance her studies. She majored in International Studies and had been doing very well in her academia since she joined lower primary.
Whitney Wolfe after joining the campus decided to do the unthinkable while still in school. She moved to BP oil spill in the year 2010 where she decided to help the people affected. She raised funds to help in the designing of bamboo tote bags while she was still in school. The great 19 years Wolfe partnered with Patrick Aufdenkamp who happened to be a great stylist and celebrity. The nongovernmental organization was called Help Us Project whereby people helped in helping the people who had been affected by the disaster. She later graduated and left for South East Asia where she was to work in the orphanages but her desire to make the human’s life easier was still in her mind.
Whitney later went back home but had always had a passion for making something that had an impact. She wanted her efforts to be felt, and that was only through technology which has brought so many changes. At only 22 years old, she got a job at Hatch Labs which happened to be a start up incubator. She had no expertise in technology even an iota of coding but was a great marketing expert. Firstly, she worked on a project known as Cardify which was being led by the famous Sean Rad. Later they abandoned the project, and he moved on to the next one whereby he brought Wolfe on board.
That is when they created the most popular dating app called Tinder. It involved Justin Mateen and Rad, and also the efforts of Whitney were realized. She became a co-founder and took on the responsibilities of marketing the app. Within a very short time, the company was incredibly very successful and doing very well. Sometimes she was involved in a wrongful dismissal in the company but later was rewarded for her commitment. She was awarded $1 million after filing a case for her share in the company. She later went on and launched Bumble which is currently worth $500 million.
Fairly Tales did not end with Romeo and Juliet; Whitney Wolfe writes yet another book. A gorgeous, unique, and breathtaking love affair came to the eyes of many on Whitney’s wedding day. The guests described it as real, deep, and genuine. Whitney Wolfe, who started the Bumble App to help women meet their suitable mates, got her fair share by meeting and marrying the Tycoon and heir of Texas Oil Michael Herd. The two are said to have met three years back on a valentine day and coincidentally their love affair begun. However, it was only last year that Herd proposed to Whitney and a week back the wedding of the year was held.
Villa Treville Positano along the Amalfi Coast Italy is where the colorful and stunning event was held. Guests were treated to an excellent site with many saying that they have never experienced such color and pomp in an event. The hash tag for the day was #homeiswheretheherdis, and it was used all day to trend the wedding pictures of the event. Albeit friends and family invited to the event had been asked to keep the event private, they could not resist circulating the beautiful pictures of the day. Many, who adore Whitney, although absent from the event also circulated the news widely.
Whitney wore an Oscar De La Renta gown that was simply breathtaking. In the evening, she also slipped into an equally stunning evening dress that was silky, slip, cream and simply off the hook. Many guests could not keep the eyes off the bride as she carried the day to the last moment. The candle lit site also gave a feel of the romantic Italian Coast, a factor that made the event feel special to many. Another feature that made the site equally stunning was the lemon trees canopies that covered the reception; the trees complimented the lemon dinner tables and menus. The one-tiered cake was also very different from the usual as it was so big and topped up with many fruits such as fresh strawberries.
Whitney Wolfe is the Founder of Bumble and Bumble BFF, which are online dating apps that empower women. The former helps women make the first moves in relationships, denying the men chances of mistreating them. The later also helps women, who connect with each other and share their life experiences. It helps them identify them, real friends, far from the office divas.