EOS Lip Balm Overwhelms the Market and Takes Second Place

As a young millennial, it doesn’t matter if you are headed to the beach or out shopping, EOS Lip Balm goes with you in any of its delicious colors and flavors. In just seven years, the lip balm of choice has become EOS, which stands for Evolution of Smooth, https://evolutionofsmooth.ca/. EOS lip balms come in small, round globes that add a pizzazz when your favorite flavor touches your lips. For over a century, the choices in lip balm were minimal and only came in regular or mint.

EOS lip balm is all natural with a light, unique flavor like grapefruit, and comes in a small, pastel globe. This unique design has created a $250 million company that is on schedule to reach $2 billion by the year 2020. EOS has moved into second place right behind Burt’s Bees, surpassing Chapstick and Blistex.

The untold story leads the consumer to the modest beginnings when EOS lip balm was the odd lip balm in round containers. Quickly, they began to pop up everywhere including the young celebrities such as Miley Cyrus, Christina Aguilera, and Kim Kardashian. EOS obtained more shelf space in retail, such as in Walgreens, Costco, Walmart, and Target nationwide.

Beauty editors discovered the fun globes and raved about the unique and delicious flavors, and they began to show up in Cosmo and Allure. It wasn’t until last year that Fast Company printed the EOS story, Mehra, the owner and CEO, decided that if EOS lip balm was going to lead the industry, it was time to share their success story.

Mehra and his partner Teller showed up in the inundated lip balm market with sheer innovation and determination, and the one twist that sets them apart from the others. Mehra and his team wanted to produce a lip balm that would add a moment of delight to their day!