Who is Gustavo Martinez?
Gustavo Martinez is an experienced marketing and advertisement consultant. He has worked in the field for over 35 years of leading high-end business. Among the achievements he has had is the overseeing of the creation of ads in the pop-culture. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez – Medium
He also worked as the CEO of J.Walter Thompson Worldwide, a leading marketing company in the world. He served McCann World group as the president. He also led Mather and Ogilvy companies that are well known in the market. Gustavo Martinez also worked at Price Waterhouse and Henkel.
Gustavo Martinez insight into the consultant
The consultant has been the foundation of an advertisement. It is a proven way of delivering excellent results in the marketing industry. The consultant comes first before the ad, and it is very vital in any marketing company.
He advises marketing companies to consider creativity first. It is essential. Check creativity first before considering other factors in the prospects. Failure to choose the greatest mind will cost you so much. Do not follow the set rules in the other industries to employ people in the advertisement sector. You should hire people who complete their work correctly and execute their duties well.
Creativity is the cornerstone of the marketing sector. The creative in terms of innovation and problem solving is all that is needed to run this sector. It is vital for companies to make recruitment a science where new employs should prove that they are very creative and endeavor to improve the company.
According to Gustavo Martinez, advertisement in its own cannot win the consumers in modern society. They need to involve consumer experience in their ads. They also need to show the functionality of the advertised products. This will win the consumers trust, but on delivery, the consumers should find precisely that which you were promoting.
As the consultant, Gustavo Martinez projects to helping many companies to maintain their startups. In most cases, startups do not thrive the test of time. So, the need to improve on their trial and error mechanism up to about 90% to withstand the market wave. Moreover, they should continue to consult so that they do not fail because of simple things that could be rectified.
Gustavo Martinez is an experienced consultant having worked for many bigger marketing companies for about 35 years. He advises the marketing companies to consider consultation first before the advertisement. Also, when employing advertisement agencies, they should prioritize on creativity above all other things.
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