Entrepreneur Chris Burch Talks About The End Of Brands

Burch Creative Capital is entrepreneur Chris Burch’s company. It is valued at $1 billion and is behind a vast array of consumer brands. Chris Burch says that fashion is his favorite industry to invest in but he’s also a part of a number of other ones.

He owns 55% of Solid and Striped which is a brand of swimwear. Chris Burch also owns 40% of both the fashion brand Staud and ED by Ellen DeGeneres. He recently helped get this latter brand into Walmart stores this September. He has a 10% stake in Chubbies which sells men’s shorts and owns 10% of Baublebar which is an accessories firm.

Chris Burch has ownership of companies in other industries such as wellness, healthcare, travel, and hospitality. Depending on the company he is either heavily involved or in more of a backseat role. He recently sat down for an interview with Glossy where he shared his thoughts about copycat brands and other investments he has made, source (Thenewsversion.com).

 

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When asked what is over, Chris Burch said that in his opinion everything is over. There are copycats everywhere you look and many companies are trying to be direct-to-consumer. He says that sooner or later, likely sooner, brands are going to hit a wall as there is only so much digital marketing they can purchase. He feels that digital marketing has peaked and he feels the same way about influencer marketing, find out more info on prnewswire.com.

Chris Burch says that brand loyalty is a thing of the past for the most part. Certain luxury brands like Louis Vuitton, Gucci, and Hermès still have cachet with their fans but he says when people are happily wearing Zara he sees the whole concept of brands dying, click https://www.huffingtonpost.com/author/christopherburchpr-897.