Greg Hague does not believe that the current methods being used by real estate agents to sell houses are effective. He wonders why this ineffective method is still in use,seventy five years later, given that there are simpler strategies like those used by Amazon and Apple which are more effective. And he should know, for he has vast knowledge in the industry having been in the business for thirty five years. Apart from working in real estate, he is also an entrepreneur, attorney, professor, and author and also runs a business with Harvey Mackay, author of the bestseller Swim with the Sharks. According to Greg, real estate agents have been working on the hope that a buyer will come along. He seeks to change this through his real estate coaching company known as Real Estate Mavericks.
Real Estate Mavericks teaches agents how to get sellers in twenty nine days as well as a twenty two step home launch formula. The program teaches one how to create anticipation before putting the house on the market by making other agents aware of a new desirable home. These agents then inform potential buyers. Consequently, there is buyer curiosity and demand is pushed up. After creating this type of anticipation, potential buyers are privately shown houses. This builds up a fear of losing out in the buyer which makes them more willing to pay a higher price.
Real Estate Mavericks promises a program participant that they will be able to sell fifty houses in fifty weeks after taking the course. According to Forbes, this program is not crash course but a very comprehensive program set to propel any real estate agent to their desired success.
Greg, through Real Estate Mavericks also teaches agents not to put a house on the market before creating anticipation. According to Greg, the time a house stays on the market, is a major factor that determines whether a house will be sold and at what price. If a house is on the market for a long time, buyers begin to make assumptions about it. He also finds fault with how MLS shares with buyers how long a house has been on the market, attributing this to the low prices some houses fetch. Hence, he advises real estate agents not to put up a house on MLS before creating anticipation and applying the home launch sequence.
He is a big advocate of home sellers. He aims to change the rules of residential real estate in 2016. Hence, Real Estate Mavericks has introduced a course tailored to teach home sellers how to get maximum price. This is a ninety day program and at the end of it, one gets a top dollar agent certification. He promises to equip these agents with excellent negotiation skills. However, the selected agents must not represent buyers. This program is set to be good news to home sellers seeing as the prices of homes have increased in 2015. Also, the number of houses on the market declined by five percent in 2015 compared to the previous year. Hence, applying Greg’s new technique might just make all the difference to a home seller.